TAYLORMADE INTRODUCES R7® CGB MAX LIMITED
DRIVER
Includes Three
Changeable Shafts and Nine Movable Weights to Promote an Astonishing
TaylorMade has been the leader in golf club adjustability
since 2004 when the company launched the revolutionary r7 quad driver, the
first golf club to incorporate Movable Weight Technology. Since then TaylorMade has developed a variety of clubs with MWT
including drivers, fairway woods, Rescue® hybrids and putters.
"Because
different shafts promote different launch conditions, TaylorMade
SelectFit Technology gives golfers the power to
customize the driver and optimize the character of their shots by changing
shafts," said Sean Toulon, TaylorMade's
Executive Vice President, Innovation and Product Creation. "When you
combine that with the shot-changing influence of TaylorMade's
Movable Weight Technology, you'll find that the r7 CGB MAX Limited gives you
more control over the shape and trajectory of your shots than any other
driver."
The
r7 CGB MAX Limited is a "Tour Van in a Box" that allows golfers to
enjoy a customization experience similar to that offered to TaylorMade's
Tour Staff professionals, which has helped make TaylorMade
the #1 Driver on Tour since 2001. The r7 CGB MAX Limited kit comes in a
beautifully designed box and includes a newly-developed titanium clubhead with three movable weight ports; three shafts,
with distinctly different launch properties; two shaft-securing bolts; one 40
inch-pound torque wrench; nine movable weights and one headcover.
Each
of the high-end, tour-proven shafts that come with the r7 CGB MAX Limited
driver feature a distinctively different design to deliver a distinctly
different type of performance. TaylorMade SelectFit Technology was developed to give golfers the
ability to easily use these different shafts with the same clubhead.
The shafts are secured to the clubhead with a single
bolt, using the specially designed r7 CGB MAX Limited torque wrench.
The
Fujikura® Rombax® shaft is standard-weight (75 grams)
with a medium-firm tip, and is engineered to deliver low spin and a medium
launch angle. It features Fujikura's renowned Rombax
technology for increased stability and consistency.
The
Mitsubishi® Diamana® White Board is lightweight (65
grams) with a firm tip and mid-section, and a softer butt-section. It's
engineered to deliver exceptional stability through impact, reduced spin, a
lower launch angle and excellent feel.
The
Matrix Ozik XCon is
ultra-light (55 grams) with a medium-soft tip, and is engineered to deliver
added kick through impact and to promote a high launch angle and low spin-rate.
It incorporates Matrix X-Axis Control to lower torque and increase stability.
In
general, heavier shafts promote increased accuracy and control for players with
high swing speeds, while lighter shafts promote faster swing speed for
increased distance. Firm-tipped shafts can help aggressive swingers to attain a
lower ball flight and discourage a right-to-left trajectory, both of which
promote added control and accuracy. Medium- and softer-tipped shafts can help
smoother swingers launch the ball on a higher trajectory.
"Within
minutes, players can change shafts depending on the time of year, the state of
their swing, weather or course conditions, or any other reason they feel will
best serve their game," said
The
r7 CGB MAX Limited also features TaylorMade's Movable
Weight Technology (MWT), with three weight ports in the clubhead
and a selection of nine weights – two 1-gram, a 4-gram, a 6-gram, an 8-gram, a
10-gram, a 12-gram, a 14-gram and a 16-gram – to provide a wide range of center
of gravity (CG) locations to promote a variety of different shot shapes. TaylorMade testing indicates that the r7 CGB MAX Limited's Movable Weight Technology makes possible more
than 6 millimeters of CG movement between the heel and toe, and it promotes up
to 33 yards of trajectory change from side to side. Additionally, the multitude
of launch condition options made possible by the broad array of included
weights, combined with the choice of three shafts, makes it easier than ever
for golfers to dial in longer and more accurate tee shots. The nine included
weights allow for 357 CG locations. When you multiply that by three shafts, the
result is an astonishing 1,071 possible sets of launch conditions.
The
large titanium clubhead is triangular-shaped and
deep-faced, and is slightly more rounded and traditionally shaped than the
original r7 CGB MAX driver head. With an address footprint that is substantial
and reassuring, the r7 CGB MAX Limited features an exceptionally deep-back CG
location that makes it easy to launch the ball high and long. On the inside,
the inner side of the clubface features TaylorMade's
Inverted Cone Technology (ICT), which expands the area of the clubface that
delivers faster ball speed, equaling more distance on off-center hits.
The new gray and black
New Decade™ grip is made by Golf Pride for TaylorMade.
The highly protective headcover incorporates a secure
magnetic enclosure.
The r7 CGB MAX Limited
driver and all that comes with it will be available at TaylorMade's
retail partners in April at a manufacturer's suggested retail price of $999.
r7®
CGB MAX Limited driver FAQs
At
what type of player is the r7 CGB MAX Limited driver targeted?
The r7 CGB MAX Limited driver is targeted at any player who wants the next
level of TaylorMade® adjustability. The r7 CGB MAX
Limited incorporates TaylorMade SelectFit
Technology, which allows players to change between three tour-proven shafts;
and TaylorMade Movable Weight Technology, which
allows players to change the clubhead's CG location
to affect different launch conditions.
Does the r7 CGB MAX Limited share the same clubhead as the previous r7 CGB MAX launched last fall?
No. While the r7 CGB MAX clubhead has a distinctly
triangular shape, the r7 CGB MAX Limited clubhead is
slightly more rounded and traditionally shaped. r7 CGB
MAX Limited boasts a substantial address footprint and deep-in-back CG location
that makes it easy to launch the ball high and long.
Does the r7 CGB MAX Limited employ TaylorMade's Inverted Cone clubface technology?
Yes, like all TaylorMade drivers and many TaylorMade irons, the r7 CGB MAX Limited driver
incorporates our Inverted Cone Technology, which makes it more forgiving on
off-center hits by expanding the size of the area of the clubface that delivers
high COR / fast ball speed.
What accessories come with the r7 CGB MAX
Limited driver?
What's the advantage of being able to change the
shaft?
Each shaft can promote a different type of performance. The r7 CGB MAX Limited
driver gives players the option to choose a shaft according to the state of
their swing, the course conditions, the weather, whether they've been playing a
lot or are coming off a long lay-off, etc. It's a tremendous benefit to have at
your disposal.
Can you change anything besides the shaft and
the CG location in the clubhead?
Yes, the range of differently weighted MWT weights that come with the r7 CGB
MAX Limited give you the ability to change the club's launch conditions and swingweight.
How many different launch conditions are
possible with the r7 CGB MAX Limited?
The nine included weights allow for 357 CG locations. When you multiply that by
three shafts, the result is a staggering 1,071 possible sets of launch
conditions.
How much can you affect shot direction with the
r7 CGB MAX Limited's Movable Weight Technology?
TaylorMade testing indicates that the r7 CGB MAX Limited's MWT makes possible more than 6 millimeters of CG
movement between the heel and toe, and promotes up to 33 yards of trajectory
change from side to side.
Can you use any TaylorMade
MWT torque wrench to install a different shaft onto the r7 CGB MAX Limited clubhead?
No, you must use the red TaylorMade r7 CGB MAX
Limited torque wrench, which comes with the r7 CGB MAX Limited driver, to
install a different shaft onto the clubhead. That's
because the red r7 CGB MAX Limited torque wrench delivers 40 inch-pounds of
torque, which is necessary to attach the clubhead
securely to the shaft. Standard r7 torque wrenches deliver
About Taylor Made Golf Company, Inc. dba
TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's
technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and
putters have been used to win hundreds of professional golf tournaments around
the world. In 1998, TaylorMade became a wholly owned
subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of
hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB or www.tmag.com , www.taylormadegolf.com
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For
more information contact:TaylorMade-adidas
Golf Public Relations Department Scott Leightman
Tel: 760.476.5748 email: scott.leightman@tmag.com
John Steinbach Tel: 760.918.6330 email: john.steinbach@tmag.com