PINNACLE TO HOST
“TUESDAYS ON TOUR” GRASS ROOTS INITIATIVE
Pinnacle Team Members to
Entertain Fans at 12 Professional Tour Events in 2008 Will Debut at PGA TOUR’s Honda Classic on February 26
"Tuesdays on Tour" will include appearances by
members of the Pinnacle Distance Team, including five-time RE/MAX World Long
Drive champion Jason Zuback, as well as fellow
long-hitting team members Dan Boever, Eric Lastowka, Mike Moulton, Brian Pavlet,
Art Sellinger and Bobby Wilson. Team members will entertain and provide
instruction to golf fans while promoting Pinnacle, the long-standing leader in
the premium value golf ball category.
The first Tuesdays on Tour event will take place on February
26 at the PGA TOUR’s Honda Classic, which is being
contested at PGA National in
The focal point of Tuesdays on Tour will be an on-site
Pinnacle Pavilion driving area outfitted with a distance caddy, where visitors
will have a chance take their best shot for prizes, secure samples of the New
Pinnacle Platinum offerings, and receives tips and autographs from the Pinnacle
Distance Team members. Team members will
also have a prominent presence on the driving range at selected events,
performing long-drive and trick-shot exhibitions as well as hosting junior
clinics in partnership with the World Golf Foundation's First Tee program.
Several Tuesdays on Tour events will feature an appearance
by the Pinnacle Soft Serve Man (comic actor Caleb Moody), who will be on hand
to distribute Pinnacle Platinum Feel and Platinum Distance two-ball sample
packs from the authentic Pinnacle Soft Serve truck featured in Pinnacle’s
current television campaign.
“All the guys on the Team are really looking forward to
appearing at these marquee Tour events,” said Art Sellinger, a two-time long drive champion and LDA Hall of Famer. “Our typical
exhibitions don't allow us to have a lot of one-on-one interaction with the
fans. But with the Pinnacle Pavilion
driving area, we can afford many of them individual attention and provide specific
tips to help their game.’’
George Sine, Acushnet’s Vice President of Golf Ball Marketing
& Strategic Planning -Worldwide deems the Tuesdays on Tour initiative to
serve as one of the brand’s most direct connections with consumers: “In
addition to the personal contact with Long Drive legends, the Pinnacle Tuesdays
on Tour events provide a great product experience for golf fans as they will
have the opportunity to trial both the Platinum Feel and the Platinum Distance
models. Evaluation of feel and other
performance attributes, as well as receiving real time distance feedback will
enable golfers to select the Pinnacle Platinum golf ball most optimum for their
particular launch conditions.” In a
value centric category where points of difference often default to price,
Acushnet has elected to invest in the Pinnacle brand and add value to its
products rather than dilute the brand with a price
“Pinnacle’s uppercase point of difference is providing
superior distance and performance at a great value and Tuesdays On Tour serves
as the ultimate venue to reinforce the Pinnacle brand position of ‘Distance Doesn't Have To Be Hard',” added
Sine. “Golfers seeking increased
distance don't have to sacrifice feel and performance around the green with the
Platinum Feel and Platinum Distance models, and Tuesdays on Tour will provide a
unique and entertaining environment for golfers to experience this reality
first-hand.” Please find the 2008
Tuesdays on Tour schedule below and visit www.pinnaclegolf.com
for more information on the event and the Pinnacle Distance Team members.
2008 PINNACLE TUESDAYS ON TOUR SCHEDULE
|
Event |
Tour |
Date |
Location |
Pinnacle Team Members |
|
|
Honda Classic |
PGA |
|
|
Art Sellinger, Brian Pavlet |
|
|
Puerto Rico Open |
PGA |
|
|
Mike Moulton |
|
|
EDS Byron Nelson Championship |
PGA |
|
|
Sellinger, Pavlet,
Bobby Wilson |
|
|
Regions Charity Classic |
Champions |
|
|
Mike Moulton |
|
|
Principal Charity Classic
(Friday*) |
Champions |
|
|
Dan Boever |
|
|
Travelers Championship |
PGA |
|
|
Brian Pavlet, Mike Moulton |
|
|
Buick Open |
PGA |
6/2408 |
Grand |
Jason Zuback |
|
|
John Deere Classic |
PGA |
|
|
Dan Boever |
|
|
U.S. Bank Championship |
PGA |
|
|
Brian Pavlet, Art Sellinger |
|
|
Wyndham Championship |
PGA |
|
|
TBD |
|
|
Deutsche Bank Championship
(Wed.*) |
PGA |
|
|
Eric Lastowka, Jason Zuback |
|
|
Viking Classic (Saturday) |
PGA |
|
|
Bobby Wilson |
|